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5 Support Metrics Every Small Team Should Watch

Support metrics can get complicated fast. For a small business, five numbers cover almost everything.

  • Conversations per week: are more people asking for help?
  • Answered by AI: the share of chats the bot finished without your team.
  • Hand-offs: how often people needed a human, and why.
  • Leads captured: support chats are sales chats too.
  • Thumbs up rate: a quick check that answers are actually helpful.

Check them once a week, read five random transcripts, and add an FAQ for every question the bot could not answer.

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